Why Merino?

Merino wool is a powerhouse natural fibre. Exceptionally warm and super soft on the skin, merino is packed with a huge range of benefits.

Merino is soft

Not all wool is prickly, heavy and lumpy. Merino is the world’s finest wool and feels soft and lightweight, which is why it’s often used in next-to-skin clothes. It is especially good for sensitive skin.

Merino keeps you exceptionally warm

Merino wool has a natural crimp in the fibre. This crimp traps body heat in air pockets around your body, keeping you warmer for longer.

Merino regulates body temperature

What really sets merino apart is its breathability – it's able to release warmth as needed to prevent overheating and to cool you down when conditions heat up.

Merino soaks up moisture to keep you dry

Merino wool can absorb up to 30% of its weight in moisture and still maintain its ability to insulate, keeping you dry, warm and cosy.

It’s also naturally moisture wicking – able to draw perspiration away from the skin so you stay dry when working up a sweat.

Merino has ‘no stink’ odour-resistance

It’s not your perspiration that pongs but the build-up of bacteria that creates an unpleasant smell.

Unlike synthetic fibres, merino wool naturally resists bacteria and odour retention.

Merino is easy to wash and look after

Because merino resists odour, bacteria and stains, you don’t need to wash it as often or as rigorously as synthetics.

Airing your merino overnight will usually freshen it for the following day

Merino keeps its shape for longer

Due to its fine fibre, merino wool is incredibly elastic and able to retain its shape after years of stretch, wear and repeated washing.